Western New England University (visited 5/29/19)
“I chose to come here because people here looked happy. Everyone at the other school I was considering looked stressed out. I definitely made the right choice.”
I feel very confident recommending WNEU to students. I love walking away from a college with that feeling, particularly when I knew almost nothing about it to start. First, I love that WNEU made their campus easy to navigate – and particularly that their Welcome Center was so easy to find.
More importantly, I love that WNEU is able to differentiate themselves from their competitors. Because of this, enrollment has been going up despite the declining demographics. I spent over an hour talking to the Dean of Admission: “I love where we’re going. It’s so different from when I was in school. We’re looking to add majors and programs. The only true competition we have in the area is UMass.”
It’s no secret that universities face a lot of competition, particularly in the Northeast. Because there are so many institutions to choose from, WNEU has deliberately differentiated themselves. “We tend to sent trends. We get things going, and within a couple years, it seems like other places are starting to pick up on what we’re doing, but that just helps us to keep thinking outside the box.” One way they do this is by the working between the colleges:
They are one of the few schools this size to have a Law School on campus. They use this to their advantage.
- They’ve created a BS/JD Engineering and Law program for people who want to go into patent law. “This is a really rigorous program and usually only a few students will do this in any given year.”
- They offer a 3+3 accelerated law Students essentially finish their major/core requirements in the first 3 years and “save the electives for senior year. The first year of law school basically fills those electives, and then they get the Bachelors degree.”
Ohio University was the pioneer of the Sports Management, but WNEU has the only other one with double accreditation. “Don’t come here for Kinesiology. Come here for the business side.” They’ve been ranked #1 in this department.
- They have a strong programs in Arts and Entertainment Management, Sport Leadership and Coaching, and Pharmaceutical Business.
- Accounting is ranked #2 for recruitment of students by major companies out of Hartford (only UConn beat them and they’re 4 times bigger).
- They are 1 of only 7 schools offering classes in SAP and the only one to offer its students a chance to gain certification. Students with this often get a $6,000-8000 bump in salary. They also offer SAS certification in Business Analytics. Market Analytics is also getting big, especially for non-profits.
Engineering puts students into labs immediately as freshman, they complete group projects every year, and every student gets a paid internship before graduation. The university has good relationships with United Technology, Smith & Wesson, and many more. Some freshmen even get internships because the program is so strong, but they can’t earn credit until junior year.
- They offer an array of options ranging from Exploratory to Industrial and Biomedical. The Civil Engineering major includes Railway and environmental.
- Students who maintain a 3.3 GPA and want to continue on directly into a Masters without taking the grad school exams.
- They can do a 5-year MBA or MS in Engineering Management as well. A lot of companies love it
- Health Sciences has almost doubled in size in the last couple years. It’s their version of pre-med.
- Pre-Optometry and Pre-Physician Assistant are 4-year tracks that aren’t capped.
- Pharmacy is a 6-year program (2 in pre-pharm, 4 in pharm). They only take 65 students into the program each year, and the SATs are required. If they’re accepted, it’s early-assurance. If they earn a 3.3 GPA in the first 3 semesters with no grades lower than a C-, they’re guaranteed a seat without the need for rec letters or tests. “This helps the students know that it’s really what they want so they can change their mind and still transfer credits into another major. It also helps the school by not having them transfer out of the professional program.”
In the Arts & Sciences, Criminal Justice and Psych are the biggest majors.
- CJ offers concentrations such as Homeland Security and Terrorism, Victim Studies, Criminal Investigations (like the forensics w/o the science), legal studies.
- Psych: offers both BA or BS (more research oriented) with more than 15 tracks (not a concentration) such as clinical, sports, forensics, environmental psych, and industrial/organizational.
- Forensic Bio and Forensic Chem are also popular.
I love that they offer so many accelerated, direct-entry, and 4+1 programs. “Anything we can do to help out the student and maybe save them a bit of money is beneficial.”
It’s amazing how deliberate they are in helping students find the right fit, even if that isn’t WNEU. “The resources and the opportunities make it the right fit. I’d rather lose kids who don’t want to be here than try to convince them to come and then lose them. That doesn’t help anyone. If we can’t support you, if we don’t have the major you want, then I’m going to tell a student to look at another school.” This plays a huge role in retention.
Another way they help prospective students is to tell them where they stand if they bring a transcript and test scores to their visit. Many programs (particularly business and Arts & Sciences are test-optional). “We can let them know if sending in test scores is a good idea or not in these cases when we look over stuff.”
“We’d rather take the B/B+ students who work hard and have been involved in school life because they’re the ones who will take advantage of more opportunities. The 4.0 kids are often more focused on the books. The others are looking to get involved and do really well here. We’ll have the kids who struggled or didn’t want to come here to give tours. They’re the best ambassadors we have.”
One of the perceived drawbacks of the college is the location, “but this is NOT the same city it was 20 years ago. It’s no longer on the Dangerous City List,” said the rep. Springfield is the 3rd largest city in Massachuetts and the city of Firsts (Basketball, Goodyear tires, and the Webster dictionary to name a few). The casino has come in, people have moved up from Hartford, and there’s quite a bit of revitalization. There are resources available for students, not just in the city but the region.
Campus is also booming. They have clubs for transfers, vets, and commuters so they look out for all sorts of students. One of the most popular “and one of the most welcoming clubs I’ve ever seen” is Warp, a gaming club. They’re looking into adding E-Sports, potentially starting it as a club. There are a number of popular traditions, including:
- Students are supposed to ride the Bear statue (the mascot) before they graduate
- Painting the rock to advertise something
- Midnight Madness – intro to winter sports
- Bear Olympics: this part of transitions program in the first 3 weeks. Every dorm and a Commuter Team all compete. I think it’s great that they include commuters in this; they often get left out of dorm competitions.
Sports are also popular, both to play and for students to go watch. They’re starting a Women’s Ice Hockey team in 2020 (this may help balance out the gender imbalance – they’re currently at 60% male which makes sense because of their engineering programs). The rep would love to see an ice hockey rink built on campus. “We’re losing talented players because other places have the rink.” He’d also love to build up the arts a bit more. They have an established theater program but no black box. He’d love to combine Sports Management and Business Analytics. Some Masters programs could be added and increase the offerings – but this just links back to WNEU being on the cutting edge. Everyone is thinking about the next thing there.